The best online traffic is perfectly targeted traffic. By this I mean getting your advert or link directly in-front of your target niche instead of to the public at large. This much is obvious but how do you go about targeting potential bingo players? First we need to find out who really plays bingo.
Until now most people associated bingo with groups of old ladies at their local bingo hall, cup of tea and a biscuit in one hand and bingo card in the other. Today, bingo is played all across the world, online and in modern bingo halls – with players from every race logging on and having a go. It’s cheaper, faster and more exciting – with loads of huge jackpots and special prizes on offer around the clock and quick-fire games with lively enough chat rooms to keep everyone entertained.
Recent studies have shown that there are over 100 million bingo players worldwide, but roughly 80% of these players are actually women that are aged between 30 and 50 years old. The spare 20% are men of the same age range.
OK so we know who the bingo payers are so how do we target them? Most bingo players are stay at home parents, usually female and the game allows them to chat with new friends and have fun while still being able to keep an eye on the kids. This has lead to the social networking, forums, communities and chat rooms of a bingo site being seen as just as important as the big games and jackpots for many – and having ‘bingo buddies’ one of the biggest perks of the game.
So far so good so how do we draw them in, any ideas? Each bingo site online is different – with some catering to each bingo demographic individually (usually focussing on community spirit), while others use celebrity gossip, flirting and exclusive red-carpet offers and prizes to lure in the younger players – a percentage of bingo players that has sky-rocketed in recent years. In the UK, the proportion of players that are under 45 years of age has shot up from 46% to 62% in the last decade, with players between the ages of 18 and 24 now making up 700,000 of the 3.5 million players in Britain.
You can even take these niches further. Many newspapers also have set up their own online bingo division, so you can play with bingo players with similar political leanings to yourself and some high-street shops have even created their own bingo sideline – with cheeky bingo and interesting prizes offered by the bingo site of a certain high-street lingerie and toy chain (now closed). A classic example is Littlewoods bingo.
With 100 million bingo players out there you can afford to narrow your niches. The UK currently has over 80 bingo sites so each with their own niche games and chat rooms.